The last year (2014) may have been a surprisingly good year for smartphones, but 2015 is not going that well and according to recent estimations the future of the rest of the year does not seem any brighter either.
Samsung has already warned Wall Street that the company is not capable of fulfilling the estimations for the second semester of 2015. HTC also appeared pessimistic, while even Xiaomi seemed to be sceptical about the future of its sales, which already seems to be getting worse. From the general group of companies that are having a rough year on the smartphones industry, we have to exclude Apple, which doesn’t seem to be bothered by environment of the industry. Besides Apple though, and according to CNET, all the other smartphones manufacturers are dealing with the same fall on their sales.
In more details, Lenovo is once again in the top three with 5.6% share of the market, proving that its Motorola acquisition is paying off nicely. Huawei remained in the number four position and LG regained the number five spot from Xiaomi.
It all points to the conclusion that the consumers are not upgrading their smartphones as often as they used to, while the Chinese market as well seems to be dealing with the same kind of trouble these last several months. Especially in China, the rise of sales has already reached its maximum level for this year, while a slight fall is being observed for the consumers that buy a smartphone for the very first time (surprisingly enough, that number does not come out strictly by kids that are getting their first smartphone).
It is worth mentioning that Xiaomi managed to make sales of 35 million units, instead of the 100 million units that was set as the year’s achievement. This is not even close to the half of the company’s calculations, which is a very good sign of how bad things are for the smartphone manufacturing companies.
Gartner predicts that the total sales of PCs, tablets and smartphones will be increased only by a percentage 1.5% this year, compared to last year’s 2.8%. The growth rate of smartphone sales is also expected to be decreased. More specifically: “During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets,” said Anshul Gupta, research director at Gartner. “These vendors recorded an average growth of 73 percent in smartphone sales and saw their combined share go up from 38 percent to 47 percent during the first quarter of 2015.”
The same site also apposes 2 tables concerning the “Worldwide Smartphone Sales to End Users by Vendor in 1Q15” (Table 1) and the “Worldwide Smartphone Sales to End Users by Operating System in 1Q15” (Table 2) – click here to see the tables on Gartner.
On the other hand, even though it is truly a rough year for the smartphone manufacturers, we still expect to see some major releases, as the companies keep the competition going in order to gain some ground and take the lead against their rivals. Stay tuned to read all the reviews on the upcoming smartphones!